Sparkloft wanted a shareable, thumb-stopping graphic that supported their blog post for National Look Alike Day, which was April 20th. The article talks about how the most popular social media platforms were at one time innovative and stood out from one another. These same platforms are now stealing features from each other and all are starting to look alike. The graphic was aimed to visualize which platforms are leading in features, and which ones are the biggest thieves.
My Role:In-house designer - art direction, design, illustration