The Utility Operations team at Portland General Electric needed a new badge/logo that would tell the story of what they do, how they do it, and why. They needed a mark that showed interconnectivity of the roles on the team and how that provides a better customer experience.
The mark in blue is the final logo delivered to the customer. There were a few variations along the way, and I provided different ideas and layouts for them to choose from.
Agency:Strategy by EB
My Role:Freelance - concept design, logo design, illustration, file preparation