Nike wanted to show customer journeys for their new flagship stores. The project was to visualize key moments throughout the retail process and provide illustrations that communicate these moments. These journeys would be used in presentations and printed versions would be posted on the wall for executive walkthroughs.
Client:Nike
My Role:Freelance - art direction, character design, digital illustration, storyboarding, set up vector files for versatility and allow for updates and changes to be made easily.
